When selecting hotels, guests show they would be willing to pay on average a 16% premium for a lifestyle property over a traditional one, with some guests willing to pay up to 30% more, latest CBRE research finds.
As the proliferation of lifestyle hotels continues to accelerate, CBRE explored the key pillars which define lifestyle hotels and end-users’ demand profiles in order to see what drives guest behaviors, surveying over 50 Middle…
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