Fast fashion is the second largest polluting industry in the world. It produces 10% of the global CO2 emissions, that’s more than airplane and ship traffic combined.
A sense of cognitive dissonance often defines people’s relationship with fast fashion, as they perceive it ‘hypocritical’ to sit in a Zara shirt and read about its harms on the environment and unethical labour practices.
Robert Gifford, a renowned environmental…