BAT Global Travel Retail has announced a new travel retail exclusive collection from its Velo smokeless range.
The Velo Traveller’s Collection features four destination-specific design, which have ben created as “collectible tokens” for adult travelling shoppers. The designs build on the brand’s “Weirdly Wonderful” ethos by using the cultural heritage of each location to create a unique packaging aimed as travellers seeking a distinctive and contemporary product.
The four initial editions celebrate Japan,…
