It’s the most popular sporting event in the world. It lures huge crowds in person, and more than 3 billion people watch from their screens. It evokes passion and pride and has been known to make or break individual careers — not to mention the hearts of millions of fans. When it comes to sporting events — or indeed, any global events — World Cup soccer, held once every four years, is in a class of its own.
It has also had its share of…